Monday, June 13, 2016
In Spain, Nestlé has launched two new Nescafé Vitalissimo coffee blends, fortified with magnesium to help reduce tiredness and fatigue. The new instant coffee is available in natural and decaffeinated formats – both in 200g glass jars – and is designed primarily to appeal to the health-conscious over-40 market. A single 2g cup of Nescafé Vitalissimo with 200ml of semi-skimmed milk delivers 15% of the daily reference value of magnesium, said the brand. Magnesium plays an important role in bone health and contributes to 300 reactions in human metabolism. Nestlé has claimed that the coffee, in addition to reducing fatigue, helps to contribute to muscle function, metabolism, normal dental and bone health and normal function of the nervous system. The innovation, which combines functionality with ‘silver – ie senior appeal’, extends a long line of recent functional coffee developments. Canadian start-up Counting Sheep Coffee introduced ‘Counting Sheep’ a coffee that helps you sleep. While Casa Espresso has developed a coffee specifically for cyclists. FoodBev also spoke to coffee brand True Start about its performance coffee for athletes that helps to regulate caffeine intake and improve recovery from periods of exercise. The true test will ultimately be in how the products taste. If anyone out there has tried these could you please let us know your opinion?